Advice Matters Financial Planning Ltd profile

About us

Advice Matters was established by Chris Wheatman in 2004

But we’ve been providing independent financial planning advice to clients in the South Lake District for nearly 30 years.

In that time, we’ve grown and we now have a team of experts providing back-office support to Chris. This means that he can focus all of his time and energy on you.

It’s this focus which makes Chris a financial planner, rather than an adviser. He takes time to get to know his clients and really understand their hopes, plans and concerns. This way, the team can develop a tailored financial plan to help you to live the life you want.

Chris Wheatman

Financial Planner & Managing Director

Find out more about Chris

What our clients think

Our success and longevity is all thanks to our clients, many of whom have worked with us for many years and recommend us to their friends and family.

They tell us that they enjoy the security and reassurance of having a trusted expert to manage their financial planning. They like the fact that we do what we say we will and get things done!

Click here to take a look at some of the feedback we’ve received from our client survey.

We continue to grow and hope that you will join us on our journey, as we invest in technology and expand our team to meet your needs.

How you’re protected

Our aim is to continue to deliver 100% satisfaction for our clients. We hope that there will never be cause for complaint. However, in the unlikely event that we are not delivering the level of service you expect, you have the right to make a complaint.

In the first instance, please contact us so that we can put things right. You can write to: Advice Matters Financial Planning Ltd at: Yorkshire Medical Accountants LLP, Jason House, Kerry Hill, Horsforth, Leeds, West Yorkshire. LS18 4JR or phone 01132687928.

If we can’t settle your complaint, you may be entitled to refer it to the Financial Ombudsman Service (FOS). You can do so by contacting them on 0800 023 4 567. For more information, please visit the FOS website

We’re very happy to provide a summary of our complaints handling procedures on request.

What our clients say

We have used Advice Matters to advise us and manage our finances for over 20 years. At this stage in our lives, we are now seeing things come to fruition and have peace of mind financially that we have reached our goals.

Our friend in Kendal

We've been talking since 1999

I'm very grateful for all Chris's good, solid and useful advice in planning for the future years!

Our friend in London

We've been talking since 2014

I was a bit scared about having a financial adviser until I met Chris Wheatman. He quickly put my mind at rest; no rushing, no selling, just keeping all information simple, in a language I could understand.

Our friend in Bolton-le-Sands

We've been talking since 2019

I have worked with Advice Matters since the business started. Between us, we have regularly reviewed my choice of investments and investment performance. I am pleased to say I am ready for retirement now at the age of 55.

Our friend in Wilmslow

We've been talking since 2004

I have used Advice Matters for about 20 years and have always found them to be a knowledgeable and professional team. My loyalty is to Chris Wheatman personally as he has always been my point of contact. Changing circumstances require changing advice and he has always been able to adapt financial products in a needs-appropriate way.

Our friend in Brazil

We've been talking since 1999

I have been dealing with Advice Matters since I started my first job when I was 17 years of age. The advice that has been given over the past 27 years has been great. Whether it was when I took out my first pension, right through to owning my own house and having to take out life insurance. A company I can recommend to any friends knowing they will be well looked after.

Our friend in Windermere

We've been talking since 1992

Advice Matters have changed my view of IFAs, with a client-focused approach, and a genuine concern for my priorities. I feel that with Chris and his team I have someone really competent at my side.

Our friend in Hereford

We've been talking since 2016

Reviews and Ratings for Financial adviser Chris Wheatman, Lancaster
Karen Faithfull Jeff Ellis Margaret McCaskie Steve Vickers Richard Freeman Richard Rigg Mark Trepte

We’re a VouchedFor Top Rated Firm

We have been included in the VouchedFor Top Rated 2024 Guide, distributed by The Times.

VouchedFor’s Top Rated Guide aims to identify and celebrate the UK’s best financial advice firms based on client feedback. We are delighted to have been included for the third year in a row.

Better yet, we are Cumbria’s only Top Rated Firm in 2024 and it’s the third consecutive year that we’ve qualified.

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    Advice Matters is a trading style of Advice Matters Financial Planning Ltd which is authorised and regulated by the Financial Conduct Authority: 779172

    The Financial Ombudsman Service is available to sort out individual complaints that clients and financial services businesses are not able to resolve themselves. To contact the Financial Ombudsman Service please visit