Advice Matters Financial Planning Ltd profile

Independent financial planning

Providing advice to clients in Kendal, the Lake District and beyond

Lifestyle financial planning

For the life you want with the money you have

Expert financial planning

From a Chartered and Certified financial planner

About you

Approaching retirement

As you head towards retirement you may be asking yourself questions such as: Can I retire when I’m ready to? Will I have enough money to enjoy my retirement? Can I enjoy my retirement and still have money to leave to my loved ones? Find out how we can help you answer these questions and more.

Business owners

As a business owner, you’ll have a number of options for funding your lifestyle, both now and at retirement. You may have questions such as: Can I retire without selling my business? Can I use my business to fund my retirement? We'll help you to address these questions and more.

What our clients say

We have used Advice Matters to advise us and manage our finances for over 20 years. At this stage in our lives, we are now seeing things come to fruition and have peace of mind financially that we have reached our goals.

Our friend in Kendal

We've been talking since 1999

I'm very grateful for all Chris's good, solid and useful advice in planning for the future years!

Our friend in London

We've been talking since 2014

I was a bit scared about having a financial adviser until I met Chris Wheatman. He quickly put my mind at rest; no rushing, no selling, just keeping all information simple, in a language I could understand.

Our friend in Bolton-le-Sands

We've been talking since 2019

I have worked with Advice Matters since the business started. Between us, we have regularly reviewed my choice of investments and investment performance. I am pleased to say I am ready for retirement now at the age of 55.

Our friend in Wilmslow

We've been talking since 2004

I have used Advice Matters for about 20 years and have always found them to be a knowledgeable and professional team. My loyalty is to Chris Wheatman personally as he has always been my point of contact. Changing circumstances require changing advice and he has always been able to adapt financial products in a needs-appropriate way.

Our friend in Brazil

We've been talking since 1999

I have been dealing with Advice Matters since I started my first job when I was 17 years of age. The advice that has been given over the past 27 years has been great. Whether it was when I took out my first pension, right through to owning my own house and having to take out life insurance. A company I can recommend to any friends knowing they will be well looked after.

Our friend in Windermere

We've been talking since 1992

Advice Matters have changed my view of IFAs, with a client-focused approach, and a genuine concern for my priorities. I feel that with Chris and his team I have someone really competent at my side.

Our friend in Hereford

We've been talking since 2016

Reviews and Ratings for Financial adviser Chris Wheatman, Lancaster
Karen Faithfull Jeff Ellis Margaret McCaskie Steve Vickers Richard Freeman Richard Rigg Mark Trepte

Chris Rhodes

Jane Senior & Phil Whitehurst

Peter Gregson

We’re a VouchedFor Top Rated Firm

We have been included in the VouchedFor Top Rated 2024 Guide, distributed by The Times.

VouchedFor’s Top Rated Guide aims to identify and celebrate the UK’s best financial advice firms based on client feedback. We are delighted to have been included for the third year in a row.

Better yet, we are Cumbria’s only Top Rated Firm in 2024 and it’s the third consecutive year that we’ve qualified.

Meet the team

Chris Wheatman is our financial planner. He loves being with our clients; getting to know them and building up strong relationships which will last for many years. However, Chris can only deliver a first-class service with the support of our highly qualified and experienced back-office team.

Chris Wheatman

Financial Planner and Managing Director

Jayne Wynick

Office Manager

Hannah Wynick

Head Paraplanner

Micaela Tadmor

Technical Administrator and Junior Paraplanner

Helen Marwood


David Wynick

Project Manager

Chris at a glance

Chris Wheatman is our financial planner.

He loves being with our clients; getting to know them and building up strong relationships which will last for many years.

However, Chris can only deliver a first-class service with the support of our highly qualified and experienced back-office team.

Jayne at a glance

I am responsible for the day-to-day office management including all business planning, accounts, compliance, governance and marketing.

I also work with Chris and Hannah on some of the more complex cases to ensure the best advice is given, especially in terms of legacy planning.

Hannah at a glance

I'm responsible for the day-to-day office management, ensuring all client meetings are prepared for and any recommendations are actioned. I am often the first port of call for clients and enquiries.

I work closely with Chris in the planning for the client recommendations and ensure these are carried out efficiently.

Micaela at a glance

Micaela’s role as a financial administrator involves performing administrative work for financial planners.

Helen at a glance

David at a glance

David works with the Advice Matters team to deliver on the company's philosophy. He also helps to implement ongoing projects which will benefit clients.

Our clients

We want to make sure that we’re continuing to deliver a first-class service. So we recently surveyed our clients to ask them what they think of Advice Matters and how we help them.

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    Advice Matters is a trading style of Advice Matters Financial Planning Ltd which is authorised and regulated by the Financial Conduct Authority: 779172

    The Financial Ombudsman Service is available to sort out individual complaints that clients and financial services businesses are not able to resolve themselves. To contact the Financial Ombudsman Service please visit